By Danielle 
The American Dental Association has raised concerns about a dental insurer acquiring a chain of dental practices, warning the move could compromise patient care and dentist autonomy.
In a statement published Wednesday, the ADA said Delta Dental of Wisconsin’s recent acquisition of Cherry Tree Dental — a leading general dentistry provider and dental service organization in the Midwest — could create a conflict of interest. The insurer is now both the payer and the provider of dental services.
The ADA, supported by the Wisconsin Dental Association, said the dual role raises red flags for patients and practitioners alike.
“From a business standpoint, dental insurance companies seek to minimize cost and maximize profit. As a result, patients may find their treatment options limited to what is most cost-effective for the insurer, not necessarily what is most effective for their oral health,” the statement said.
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ADA reviewing legal implications
Dr. Mark Moats, chair of the ADA Council on Dental Benefit Programs, said preserving dentists’ clinical independence is essential.
“The integrity of the skill, care and judgment that we provide is the cornerstone of each relationship that we share with our patients,” he said. “ADA leadership and membership stand firm on protecting and preserving the integrity of that relationship.”
The association said it is reviewing the legal and regulatory implications of the deal and reiterated its support for dentist-owned practices. Current ADA policy calls for regulation of dental service entities controlled by nondentists to ensure ethical and legal standards are upheld.